Zanna Records Goes Global in Commercial Spaces — Now Playing in Stores, Hotels, and Cinemas Across 150+ Countries
- 2 days ago
- 4 min read
Three of the world’s leading in-store media networks — Mood Media, M-Cube, and Trend Music — now carry the independent label’s catalog, reaching over half a million commercial locations worldwide, as founder Gianluca Zanna crosses 40.8 million views and a 1.47 million monthly audience online.
SEDONA, Ariz. — Zanna Records, the independent label founded and built by songwriter-producer Gianluca “Luca” Zanna, announced today that its catalog is now distributed across commercial spaces worldwide through three of the most established in-store media companies in the industry: Mood Media, M-Cube S.p.A., and Trend Music. Together, these partners pipe curated music into more than 500,000 commercial locations across 150-plus countries — the storefronts, hotels, restaurants, gyms, and cinemas where millions of people hear music every day.
What makes the milestone unusual is how it was reached. There was no major label behind it. No distributor introduction. No industry gatekeeper opening the door. Zanna built these relationships independently, from an off-grid ranch in eastern Arizona — solar power, well water, satellite internet — proving that a self-made catalog can earn placement on the same commercial networks that carry the world’s biggest artists.
The commercial expansion arrives on the back of a steep climb everywhere else. Zanna’s catalog is now in rotation on 496 radio stations across 99 countries and territories on six continents, while his YouTube channel has passed 40.8 million lifetime views and 40,500 subscribers and his music reaches a 1.47 million monthly audience — all built without a label marketing budget behind it.
“I did this alone — no major, no introduction. Every one of these partnerships was built one conversation at a time. For an independent artist to be playing in half a million stores around the world isn’t a lucky break; it’s proof that the gatekeepers no longer decide who gets heard.”
— Gianluca Zanna, Founder & CEO, Zanna Records
The Three Networks — Reach & Potential
1. Mood Media — The Global Standard in In-Store Media
Mood Media is the world’s leading in-store media specialist, designing the sound environment for many of the most recognizable retail and hospitality brands on earth. Zanna Records secured placement of 15 catalog titles across Mood Media’s worldwide commercial network.
Reach: 500,000+ commercial locations across roughly 150 countries.
Footprint: retail chains, hotels, restaurants, and fitness brands — the highest-traffic physical spaces in global commerce.
Potential: an estimated 150 million+ daily in-store listeners, placing Zanna’s music in front of consumers at the exact moment of discovery and purchase — the kind of ambient reach that traditional radio cannot replicate.
2. M-Cube S.p.A. — Europe’s In-Store Technology Leader
Headquartered in Milan, Italy, M-Cube is one of Europe’s foremost sensory-marketing and in-store engagement companies, building the audio and digital experience for major international brands. The partnership carries special resonance given Zanna’s own Italian roots.
Reach: 400+ brands served, with 45,000+ active installations across 106 countries.
Footprint: flagship stores and brand retail environments, where music is engineered as part of a premium customer experience.
Potential: brand-level placement puts Zanna’s catalog inside curated, design-forward retail spaces — association with premium brand identity and repeat high-value foot traffic across Europe, the Middle East, Asia, and the Americas.
3. Trend Music — Netherlands Retail & Hospitality Specialist
Trend Music is a Netherlands-based commercial background-music provider whose editorial team of DJs, musicians, producers, and radio makers curates tailored music programming for business clients. Trend Music has confirmed it is putting Zanna’s music live across its entire B2B network.
Reach: a nationwide retail and hospitality client base served through customizable in-store channels and a central music-profile system for multi-branch chains.
Footprint: includes the in-store music system for all Vue cinemas in the Netherlands — handling playout, management, and custom themes nationwide.
Potential: entry into the Dutch and Benelux commercial market through a partner trusted by national chains, with cinema placement putting the catalog in front of captive entertainment audiences.
On the Air — 496 Stations, 99 Countries
The in-store networks sit alongside a separate and independently built radio footprint. Verified through WARM and Songstats, Zanna’s music is currently played by 496 radio stations across 99 countries and territories on six continents — a count that has grown steadily from 469 stations earlier this year, station by station, with no promotional agency behind it.
Largest single-station audience: NDR 1 Niedersachsen in Hannover, Germany, reaching roughly 6.9 million listeners.
Regional depth: 14 stations across nine Arab countries, 11 in Turkey, and 10 in Israel — markets independent Western artists rarely penetrate.
Owned outlet: Zanna Records Global Radio, the label’s own broadcast channel, now live on Live365.
Most recent addition: Radio Emotions in Bovisio-Masciago, Italy, logged August 6, 2026 — fittingly, in the country where Zanna’s career began.
The radio count and the in-store commercial network are tracked separately and represent two distinct distribution channels — one programmed by broadcasters, the other by commercial media partners.
The Audience Behind the Catalog
The in-store networks are not betting on an unknown quantity. Zanna’s digital footprint has compounded sharply over the past year, and the current figures are the strongest of his career:
40.8 million lifetime views and 40,500 subscribers on the Gianluca Zanna Music YouTube channel.
5,177,717 views in a single 30-day span — a vidIQ-certified record month logged on August 2, 2026, surpassing his previous peak.
Taken together, the online audience and the in-store footprint describe the same thing from two directions: a catalog that found its listeners without permission from the industry that usually grants it.
About Zanna Records
Zanna Records is an independent label founded by songwriter-producer Gianluca “Luca” Zanna and headquartered in an off grid Arizona's Ranch in the middle of the wilderness. Its catalog spans more than 150 original compositions across EDM, rock, classical, and operatic styles, and has earned international radio airplay, chart placements, and press coverage in Rolling Stone, Forbes, Billboard Italia, Music Connection, and Entrepreneur UK — all without major-label backing.
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