Luca and Claudette on Fox 5 San Diego KUSI News: Zanna Records Reaches Broadcast TV Tier, Launches Sponsor-Funded Worldwide Livestream Concert Series, Announces Forthcoming Book
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Independent label graduates to U.S. broadcast TV sponsorship tier with featured Fox 5 / KUSI segment — and unveils a new artist economy: $3,000+ per featured live song, free for fans, performed from the duo’s home and the wilderness of Sedona, archived permanently to a YouTube channel with 27M+ views. Compounding evergreen reach at a fraction of the cost of conventional print or broadcast advertising.
SEDONA, ARIZONA — Independent label Zanna Records today announced two milestone projects from EDM duo Luca and Claudette — the creative and life partnership of label founder Gianluca “Luca” Zanna and singer Claudette Lyons: a worldwide sponsor-funded livestream concert series, and the forthcoming book “You Are My Destiny: A True Love Story” (Action Takers Publishing, San Diego).
The announcements follow the duo’s featured appearance on Fox 5 San Diego / KUSI News’ Good Morning San Diego (April 15, 2026), where they discussed both projects live on broadcast television. The segment also marked a significant milestone for Zanna Records itself: the label’s arrival at U.S. broadcast TV sponsorship tier — a category of marketing investment that the vast majority of independent labels never reach. “Fox 5 / KUSI News was the first,” said Gianluca Zanna. “It won’t be the last.”
THE LIVESTREAM SERIES — A NEW ARTIST ECONOMY
Luca and Claudette’s worldwide livestream concert series is built on a model designed to bypass the structural costs that drain most independent artists: no touring, no booking agents, no “pay-to-play” venue arrangements, no opening slots for larger acts at reduced terms.
Instead, the series operates on a sponsor-funded model: brand partners underwrite each featured live performance at $3,000+ per song, and every performance is archived to the duo’s YouTube channel — which has surpassed 27 million views — for long-tail global distribution.
The economics invert the conventional indie touring model: fans pay nothing, the duo is paid per song played live, and sponsor partners receive evergreen brand placement into Zanna Records’ existing 87-country audience without the limits of conventional advertising buys.
The compounding advantage for sponsors is structural. A print ad runs once.
A broadcast TV spot airs and disappears. Each sponsored livestream song lives permanently on the duo’s YouTube channel — which has already accumulated 27 million views across its catalog, with multiple individual videos surpassing one million views each.
A brand placement made today continues earning impressions for the lifetime of the video, at a small fraction of the cost-per-long-term-impression of conventional print or broadcast advertising.
The broadcasts are filmed in two distinctive settings, both rooted in the duo’s actual life: intimate bedroom sessions — Luca and Claudette performing inside their personal home environment — and wilderness sessions produced across the high-desert landscape of Sedona, Arizona, where the duo lives and Zanna Records is headquartered. Each setting is part of the offering: the duo’s real life, on screen, performed live.
“For decades the system has told independent artists: pay the venue, pay the booking agent, pay for travel, sell merch minimums, and hope. We’ve inverted it. Fans don’t pay — they watch for free. We get paid per song. Sponsors get worldwide reach. The only people not in the equation are the gatekeepers.”— Gianluca Zanna, Founder, Zanna Records
THE BOOK — “YOU ARE MY DESTINY: A TRUE LOVE STORY”
Co-authored by Gianluca Zanna and Claudette Lyons, “You Are My Destiny: A True Love Story” is the couple’s personal account in their own words — from how they met to building Luca and Claudette together to the life they now share at their off-grid ranch in Arizona.
The book is published by Action Takers Publishing (San Diego). The title takes its name from one of the most enduring songs in the duo’s catalog, “You Are My Destiny,” which has been the foundation of Zanna Records’ multi-year organic global radio discovery story across 383+ stations and 87+ countries.
BROADCAST & MARKETING FOOTPRINT
• Broadcast TV: Fox 5 San Diego / KUSI News (Nexstar) — sponsored feature on Good Morning San Diego, April 15, 2026, with music-video airing
• Radio: 383+ stations · 87+ countries · 6 continents (WARM verified)
• B2B audio: 600,000+ commercial locations worldwide via iPlugger network (MoodMedia, Spectrio, M-Cube, Xenox, hotelradio.fm, Moojic, and partners)
• YouTube: 26.79M+ views · 1.17M monthly YouTube Music audience · top 5% of creators globally
• TikTok: “Wake Up America” officially surpassed 20M views (Songstats verified)
EDITORIAL PRESS COVERAGE
Rolling Stone (US/UK) · Forbes · Billboard · Billboard Italia · Music Connection · Entrepreneur UK · PIX 11 News (New York)
ABOUT ZANNA RECORDS
Zanna Records is an independent record label founded by Gianluca Zanna, headquartered in the wilderness of Arizona desert. The label’s catalog spans 150+ original compositions across EDM, rock, and classical genres, with a verified global radio footprint, growing U.S. broadcast presence, and editorial coverage in Rolling Stone, Forbes, and Billboard.
Website: www.zannarecords.com
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